Top 7 Ways to Reach Your Target Audience

By Sharese Hendricks | January 14, 2017

No matter what type of business you have, it’s essential to reach your target audience. This isn’t the same thing as simply getting website visitors or likes to your social pages. It means attracting the right audience, people who actually need your products or services. If you want to grow your business and get more…

How To Conduct A Brand Audit

By Sharese Hendricks | December 16, 2016

While the word “audit” tends to immediately be associated with scary tax situations, it’s actually a very healthy thing in a business context. Companies are well advised to engage in regular audits of various aspects of their business including finances, operations and the internal information technology network among other critical areas. Unfortunately, the company brand…

How to Develop Your Compelling Brand

By Sharese Hendricks | December 9, 2016

Your brand is YOUR business. A brand needs to stand apart from your competition. When you stand apart, consumers notice you. But a brand is more than a logo and a company name. A brand needs to remind consumers of a promise, a method, a specific reason to choose only it. But crafting your company’s…

5 Steps For Building a Brand

By Sharese Hendricks | December 8, 2016

Whether your business is small or large, building a brand is an integral piece of the puzzle. It is what ultimately defines you, and what you will be associated with so it always important to have brand strategy as a focus. Employees, customers and other businesses tend to have stronger confidence in companies with a strong brand…

Simple Ways to Improve Your Brand Instantly

By Sharese Hendricks | December 8, 2016

When you start a new business in any industry, it is always a daunting task to try and compete with the established companies who have been around for decades. Even if you have been working to build up your company and brand for the past few years, you may be struggling to find the type…

The Importance of Branding for Small Businesses

By Sharese Hendricks | December 2, 2016

When it comes to ensuring the success of your small business, there are few smarter strategies than investing in unique and creative branding. A strong brand will help your company build a reputation among customers, your community, and even your employees. How can branding help your business? Here are just a few ways: Improve Recognition…