Branding

Why You May Need to Rebrand Your Restaurant

Starting over can be a little daunting. You put in all of that work just to let it all go down the drain. Sometimes conducting a rebrand is the best decision for the restaurant’s future. Try to think of rebranding as a savor and do not worry about the time you spent on your old…

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How To Conduct A Brand Audit

While the word “audit” tends to immediately be associated with scary tax situations, it’s actually a very healthy thing in a business context. Companies are well advised to engage in regular audits of various aspects of their business including finances, operations and the internal information technology network among other critical areas.   Unfortunately, the company…

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How to Develop Your Compelling Brand

Your brand is YOUR business. A brand needs to stand apart from your competition. When you stand apart, consumers notice you. But a brand is more than a logo and a company name. A brand needs to remind consumers of a promise, a method, a specific reason to choose only it. But crafting your company’s…

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5 Steps For Building a Brand

Whether your business is small or large, building a brand is an integral piece of the puzzle. It is what ultimately defines you, and what you will be associated with so it always important to have a brand strategy with a focus. Employees, customers, and other businesses tend to have stronger confidence in companies with a strong…

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Simple Ways to Improve Your Brand Instantly

When you start a new business in any industry, it is always a daunting task to try and compete with the established companies who have been around for decades.   Even if you have been working to build up your company and brand for the past few years, you may be struggling to find the…

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