Do you know an employee that works 24 hours without asking for a day off? That would be a companies website. A properly structured website can generate leads and send paying customers into restaurants with ease.
Here is a short list of elements to implement onto restaurant websites.
1. Online Menus
Displaying your restaurant's menu is an absolute must for many reasons. Just think of the people out there who has diet restrictions. Gluten-free or vegan-friendly can be the most complicated to find at a restaurant. By showing what you serve, it gives potential customers the opportunity to ensure they will be able to enjoy a meal. There is nothing worse than going to a restaurant with your appetite and finding out you can only eat a salad. Salads are great but not all the time.
Menus on restaurant websites can also become an introduction. When browsing through the website customers get to see who you are as a business. What is on the menu can help potential costumers fall in or out of love with the restaurant. You want visitors to click off your website hungry and filled with anticipation.
In the digital world, we live in today a responsive website is a must. That goes for the menu as well. The days of uploading a JPEG or PDF files are over. When reading JPEG and PDF files on small devices, the documents are not as legible. No one wants to pinch the screen to read the menu.
2. Professional Food Photography
This element goes hand in hand with the first tip. Not only should menus have mouthwatering photos, but throughout restaurant websites as well. You need to stimulate all five senses when dealing with food-related businesses. You eat with your eyes first. Make viewers dream about your food through photography.
Presenting the restaurant in a polished manner also raises the level of legitimacy. Photography gives a sense of the personality and style. A bonus for having photos on the website is providing additional SEO.
3. Easy to Navigate Through
Frustrating navigation leads to aborting the website. Being that the restaurant industry is saturated, people have a plethora of options to dine. Set-up your website to work for you and not against you. Be sure people can get the information they need.
The navigation menu needs to be clear and concise. Clever titles may look nice, but they may leave the visitor a bit confused. Instead, use descriptive titles for clarity such as Order Online, Menu, or Catering. There is no confusion about the information on the page.
Ultimately the restaurant website should have an end goal and guide people from beginning to end. Never let the viewer click through without a defined purpose.
4. Loyalty Program Sign-up
Email marketing is still an effective way to market. Getting people to sign-up to an email list can be difficult without an enticing offer. Spam is everywhere on the web, and we try to keep our mailbox spam free. To get the cherished email address, there must value exchanged. Give away something for free in exchange you get access to the inbox.
Opt-ins are anything that provides value. Loyalty or reward based programs work well for restaurants. Programs add a level of exclusivity. Rewarding people for being patrons give them an incentive to return.
Enhancing Your Website
We hope these tips gave you ideas on how to enhance your website. Ideally, you can implement the elements immediately for better results.
Any other ideas or questions? What else does restaurant websites need? Add your comment below.
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